Keys Soulcare Protect Your Light Daily Moisturizer Broad Spectrum SPF, $, available at Ulta Beauty Keys Soulcare Sheer Flush Cheek Tint, $, available at Ulta Beauty I love to light this candle and really set the vibes.
I love a good candle for when I’m practicing my morning and evening rituals, or even when I’m on tour. And our Sage + Oat Milk Candle is another favorite.
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I usually like a sheer flush of color, but the great thing about these is that they’re buildable, so you can go all out and shine at full wattage if you want to. It’s so good for your skin, which was really important to me when creating this.
Next, I’d choose our Sheer Flush Cheek Tint, a makeup-skin-care hybrid with eight gorgeous shades, featuring hydrating sunflower seed oil.
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It’s lightweight, invisible on all skin tones, and not greasy - perfect for everyday. The affirmation that we paired with this is ‘I protect my inner light,’ and it’s such a beautiful reminder that I recite to myself when applying it. Her product picks: “I love our new Protect Your Light Daily Moisturizer Broad Spectrum SPF 30 Sunscreen because SPF protection is so important for the health of your skin. You’re being a part of a cultural shift, and I just love celebrating Black entrepreneurship and diversity within our beauty community. You’re also helping to sustain jobs within that business or even create new jobs. You’re helping that business stay alive and thrive. On the importance of shopping Black: “There’s a really beautiful ripple effect that happens when you support a business by buying their products. Read on as they share their favorite product picks (which you can shop directly to help support them) and learn why it’s so important to shop Black throughout the year. If you need a primer on where to start when it comes to shopping Black-owned skin care, hear directly from some of our favorite founders, including Nude Sugar’s Toni Braxton, Keys SoulCare’s Alicia Keys, Urban Hydration’s Psyche Terry, and BeautyStat’s Ron Robinson. Remember: A dollar spent on a Black-owned skin-care brand is a dollar going directly to the Black community, combating the institutional racial embedded in American capitalism. This month marks the 19th National Black Business Month, and while it’s a great time to buy Black for a certain period of time, you should support Black-owned beauty brands year-round, and you can do so easily at Ulta Beauty. And what makes Black-owned skin-care brands really special is that they’re innovative but still rooted in those centuries-old concoctions, making them beneficial for all skin types and melanin concentrations - not just Black skin. Not only are Black-owned brands finally getting a seat at the table, they’re transforming the beauty landscape by changing archaic standards and promoting diversity and inclusivity in the industry. Those ingredients are still major players in my routine, but now, I reap their benefits by using Black-owned skin-care brands, which often include those ingredients in their products. Aloe vera was a staple, as was shea butter and other moisturizing ingredients heavily used by my ancestors who, like me, had to find a way to feel beautiful in a world that didn’t recognize their beauty. So, like many Black folks, I turned to natural, family-approved remedies to treat my skin.
And it was evident in the market, too: Walking down the beauty aisle at my local drugstore, you can probably guess how many Black-owned products I stumbled upon (hint: none). It was clear in the media: Thumbing through my favorite magazines, I’d rarely see a face that looked like mine in skin-care campaigns for mainstream brands. Growing up in the early aughts, I quickly learned that the beauty industry - and more specifically, the skin-care industry - ostracized and neglected Blackness.
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